Hello

I’m Matt, not Hazel. She’s my daughter.

I’ve taken multiple companies from early stage to category leader and now I’m interested in helping yours.

Entrepreneurial Marketing Leader

A proven B2B and DTC marketing leader with a unique journey, I transitioned from a successful career as a professional soccer player to driving growth in KP-backed startups. From launching PUMA Golf and pioneering industry-first programs for social media giants to leading successful marketing teams, my diverse experiences have shaped my expertise.

Sharing my approach to marketing LightForce

Where I fit in…

Drawing from my 15+ years of experience in building startups, my secret sauce lies in my infectious energy. I excel at galvanizing teams and aligning them towards a common goal, regardless of my role.

  • Get the expertise of an experienced marketing executive on your team, without the commitment of a full-time hire.

  • Seamlessly incorporate the power of artificial intelligence into your marketing efforts, leveraging cutting-edge technology to enhance targeting, personalization, and campaign optimization.

  • Our expert team will create and manage unique and effective marketing campaigns tailored to your brand, ensuring maximum reach and impact.

  • Announce your product with a winning strategy that generates excitement, captures attention, and drives sales.

  • Revitalize your brand, creating a compelling story that connects with your target audience and differentiates you from competitors, and that you can own and scale across the organization.

  • Gain valuable insights and uncover untapped potential with our thorough marketing audit, helping you identify areas for improvement and refine your marketing strategy.

Case Studies

I’ve been fortunate to lead some pretty amazing marketing initiatives throughout my career.

Here are a few of my favorites, with more en route.